In a world of mass media and sensory overload, I had an instructor once give me the best advice on design that I have received to date. We were working on a logo design assignment and he told the class…”You know you have a good logo concept when you can scale it down to the size of a stamp and convert it to black and white.”

In the age of digital presses, it is easy to get carried away with image overlays and complicated blends and lose sight of the old saying “less is more.” So for all you technology junkies out there, I challenge your next design problem be solved in black and white, the size of a stamp, and with type only. Keeping in mind that all type is actually a symbol that represents something in our English language that can be used strictly for its effect on positive and negative space.

Send me your solutions and I will post the best of the bunch.

Peace.